Measuring Online PR Effectiveness

Measuring Online PR Effectiveness Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Measuring Online PR EffectivenessUpdated On 10/01/2016Author : Ram kumarTopic : BloggingShort URL : http://hbb.me/1zefW6i CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogWithout standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.Measuring Online PR EffectivenessThe topic of measurement is an ongoing debate within the industry and academia, and is a key theme within GW’s Strategic Public Relations master’s program curriculum. While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight.INFOGRAPHIC SOURCE: [The George Washington University]READ10 Habits That Can Make You A Better Content Writer